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Positioning: The Battle for Your Mind: The Battle for Your Mind

Amazon.co.uk Price: £15.99 £10.81 (as of 12/07/2019 17:50 PST- Details)

New
Mint Condition
Dispatch same day for order received before 12 noon

Usually dispatched within 24 hours

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Description

Describes an approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
New
Mint Condition
Dispatch same day for order received before 12 noon
Guaranteed packaging
No quibbles returns